In January 2007, Johan Ronnestam, founder of one of Europes digital creative advertising agencies found himself thinking about blogs on Whisky after meeting with The Macallan in Edinburgh.

He was invited to talk about digital communication and possibly help The Macallan to strenghten their online presence.

While sipping a dram on the flight back to Sweden Johan thought; "What the hell, why not start a blog and see what happens. I can always learn something from it". Said and done, Johan usually follow his ideas without further thought.

But creating an online brand name always involves making sure you can get a memorable domain name.

Whisky Grotto…that will work.

Once home in Stockholm, he did some quick research and found there wasn’t that many blogs out there that reported on news from the industry. So he decided that was to be his focus.

Johan quickly registered the domain, installed a Wordpress Blog on the server, and almost immediately started tapping on the keyboard.

Now, about two years later, The WhiskyGrotto is one of the most regularly updated (manually that is) and widely read blogs. Along the way Johan has also learned hell of a lot about whisky that he didn’t know before. His passion for Whisky has become an obsession.

Johan has also come to know some of the other leading whisky bloggers out there, and hopes to meet more of you guys sooner than later.

So, there it is. Now you know why Johan sometimes don’t write that good English and why every now and then he like to experiement with imagery and technology.

The Macallan? Well, he didn’t win that one…but he keep on fighting with his new company Ronnestam.com