ForScotchLovers.com is a community
created by Scotch Whisky lovers, for Scotch Whisky lovers. So in fact, as a community
member your voice and opinion is as important as anyone else's. You can
actively participate and impact everything that goes on here.
But when we started thinking about creating this community, we knew
we’d need a strong core of initial members to both set the bar for
content quality and to help us establish the foundation from which the
Scotch Whisky community would grow and evolve. We wanted the values of the early
settlers to reflect our commitment to independence, self-governance and
a desire for fresh-thinking and engaging whisky content.
We considered this critical if a community for single malt Scotch Whisky lovers was to thrive.
So we spent the summer of 2007 seeking out some of the top thought-leaders and Scotch Whisky activists in the world of single malt Scotch Whisky. We wanted people
from around the globe, who were not only passionate about single malt scotch whisky
but also smart, creative freethinkers who want to take Scotch Whisky out of
the stuffy smoke-filled clubroom and make it accessible and fun…dare we
say "sexy"…to everyone.
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